It's not often that an agency gets to celebrate a client's 50-year anniversary. So as Commercial Tire approached its 50th year in 2018, we got excited at the prospect of taking a road trip down memory lane with a business building a family legacy across the region. In line with our "On the Road" series of mini-documentaries with Commercial Tire customers, we worked with the production crew at Sidewayz Films to tell the moving family story of Commercial Tire, and celebrate 50 years in business. In the end, we created a compelling 5-minute company history to highlight on our campaign landing site, CommercialTireFamily.com
, and three commercials that started running during the Olympics. In addition, our design team produced an entire identity campaign-including a 50th anniversary logo and tagline-plus other celebratory brand assets.