New Fair Site: A Fun-Filled Time Online

By resident carnie Mike Gerhardt


The Western Idaho Fair just got an online makeover. As we know after 13+ years with this fun-filled client, it’s not easy to fit all the farm animals, amusement park rides, concession food, blue-ribbon contenders, concerts, grounds act, and fairgoers into one spot. You could say it’s a bit of a juggling act. But designer/programmer Jess Ward and copywriter Jessica Holmes were up to the challenge. Hey, at least it’s easier than winning some fair carnival games!

We started with the navigation, an often-overlooked step in the web design process, but one of the most make-it- or-break- it critical. After scoping out fair sites across the country, we nailed down a simple but comprehensive site structure that makes it easy to find your way around all the fair action. By using drop- down illustrations for the “Things to Do” section, we emphasized the main public attractions in an iconic and playful way that carries through the site. We also added a “Winners Circle” section to showcase deserving prize-winners.

Then, the real fun began. We gave the copy more of a playful and light-hearted personality—and carried that tone through the look, too. With bright, friendly colors, photos and fonts, it’s a whole new way to experience the kaleidoscopic magic of the social event of the summer.

Enough talk though. Just see for yourself. Play around on the new site at