Commercial Tire

It's not often that an agency gets to celebrate a client's 50-year anniversary. So as Commercial Tire approached its 50th year in 2018, we got excited at the prospect of taking a road trip down memory lane with a business building a family legacy across the region. In line with our "On the Road" series of mini-documentaries with Commercial Tire customers, we worked with the production crew at Sidewayz Films to tell the moving family story of Commercial Tire, and celebrate 50 years in business. In the end, we created a compelling 5-minute company history to highlight on our campaign landing site, CommercialTireFamily.com, and three commercials that started running during the Olympics. In addition, our design team produced an entire identity campaign-including a 50th anniversary logo and tagline-plus other celebratory brand assets.

 

 

Identity

 

Commercial Tire 50th Anniversary logo

 

 

Outdoor

Commercial Tire 50th Anniversary outdoor

In-store Poster

Commercial Tire 50th Anniversary in-store poster

Television/Digital Video

Wheel Insert

Commercial Tire 50th Anniversary tire insert

Social Media Campaigns

Commercial Tire 50th Anniversary social media campaign
 

 

 

Previous Campaigns

 

Television


Digital Video Content


Monthly Outdoor

CT Outdoor2015

Monthly In-Store

Coti TireInsert

Monthly Radio

Commercial Tire Radio

Website

Coti web

Tire Finder Tool

Coti web

Social Media Campaigns

PlaceRace FB